A festive collection of holiday recipes.
To create a festive printed recipe booklet and online microsite to serve as the company’s 2013 holiday “card”.
I began by researching at examples of recipes from sites and cookbooks, focusing on text and layouts, and taking inspiration from holiday cards and wrapping paper. I illustrated the ingredients and instructions through icons,colors and patterns, creating easy-to-follow recipes with a fun and appealing design.
Information Architecture, Wireframes, Design, Art Direction
2013 | Words and Pictures