A teen travel company sets sail on a new web presence to connect with teens.
A teen travel company seeks a new online destination to connect with teens. Must be fun, edgy and connected. Most of all, must be a place where teens get lost in the content before urging the rents to book their trip.
I poured over youth fashion, music and lifestyle brands to turn back time and step into teen shoes. Elements like hand-drawn text, bold colors and action shots spoke to the ‘Life Activated’ tagline as well as the promise of adventure
and discovery within each ActionQuest trip.
Audience Research, Moodboards, Design, Executed Art Director’s Vision
2012 | atLarge, Inc.