A catalogue to showcase a luxurious new residence.
Design a 50-spread catalogue to market NG Kütahya Seramik Group’s first residential development for prospective buyers and investors, highlighting the development’s luxury.
I took the notion of luxury and focused the catalogue to reflect a refined lifestyle. The design both mirrored the aesthetic of the interior and exterior of the building. As it was marketed in both English and Turkish to a wide audience, I designed each page to be able to stand alone while still keeping the harmony of the catalogue consistent with the overall brand. I produced a catalogue that led the potential buyer to aspire to the lifestyle I designed.
Audience Research, Moodboards, Art Direction, Design
2016 | Bebek Istanbul