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NG Residence

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A catalogue to showcase a luxurious new residence.

THE BRIEF
Design a 50-spread catalogue to market NG Kütahya Seramik Group’s first residential development for prospective buyers and investors, highlighting the development’s luxury.

MY VISION
I took the notion of luxury and focused the catalogue to reflect a refined lifestyle. The design both mirrored the aesthetic of the interior and exterior of the building. As it was marketed in both English and Turkish to a wide audience, I designed each page to be able to stand alone while still keeping the harmony of the catalogue consistent with the overall brand. I produced a catalogue that led the potential buyer to aspire to the lifestyle I designed.

PROJECT ROLE
Art Director
Audience Research, Moodboards, Art Direction, Design

2016 | Bebek Istanbul