Frost-bitten Northerners are invited to take a trip to sunny Sarasota, FL.
Create a fun, sunny web presence to promote Visit Sarasota County and JetBlue Getaways Fall campaign. Must attract frost-bitten Northerners to visit Sarasota, FL.
I began by exploring everything visitors can see and do in Sarasota County. To fit the Sarasota In Shorts brand – I used vibrant colors, playful graphics and color-coded themes to promote the six different niche markets, allowing the visitor to select the category they are most interested in.
Information Architecture, Wireframes, Design, Followed Brand Standards
2012 | atLarge, Inc.
Communicator Award Winner
Silver Magellan Award