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Sarasota in Shorts

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Frost-bitten Northerners are invited to take a trip to sunny Sarasota, FL.

THE BRIEF
Create a fun, sunny web presence to promote Visit Sarasota County and JetBlue Getaways Fall campaign. Must attract frost-bitten Northerners to visit Sarasota, FL.

MY VISION
I began by exploring everything visitors can see and do in Sarasota County. To fit the Sarasota In Shorts brand – I used vibrant colors, playful graphics and color-coded themes to promote the six different niche markets, allowing the visitor to select the category they are most interested in.

PROJECT ROLE
Lead Designer
Information Architecture, Wireframes, Design, Followed Brand Standards

2012 | atLarge, Inc.

RECOGNITION
Communicator Award Winner
Silver Magellan Award