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Sony Digital Paper

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Market Sony’s new device to compete with other e-readers, Kindles and iPads.

THE BRIEF
Market Sony’s new device to stick out in a competitive market filled with e-readers, kindles and iPads. Must attract professionals in the paper-intensive environments of law, higher education and entertainment.

MY VISION
To create a minimalistic design which showcases the product, features and capabilities. Utilizing a clean, monochromatic design with subtle colors to bring the product to the foreground. I art directed the photo shoots to capture specific product shots, and created instructional aids and custom icons to highlight the most important information.

PROJECT ROLE
Lead Designer
Strategy, Wireframes, Branding, Design, Product Photo Styling, Art Direction

2014 | Words and Pictures