A global, hydraulic manufacturer company releases a new web presence, bringing product information to the forefront.
Create a design that brings need-to-know product information to the forefront. Must appeal to both engineers and less-technical customers while highlighting all of the technical videos, case studies, and how to’s for this global brand.
I devoured 40 years of client archives to find applications and visuals that highlight what’s possible with Sun Hydraulics’ components. I assembled inspiration of high-tech, adaptive designs which allow visitors to slice and dice information as needed. I leaned on tabs, product drawings, and progressive
design elements to show visitors where to go for more info while signposting related information within reach.
Audience Research, Strategy, Information Architecture, Wireframes, Moodboards, Design, Art Direction
2013 | atLarge, Inc.
Hydraulics & Pneumatics Best of Industry Award