Friendly and informative email reminders for pet owners.
To create an email campaign to increase customer engagement and encourage repeat conversion through customer lifecycle messaging.
I created a series of sequential eblasts to serve as a friendly reminder to customers of their pet’s upcoming vaccinations and to inform them of other possible health risks. Customization increased engagement by personalizing emails using the customer’s name, pet’s name, gender and imagery based on pet type.
Design, Usability Testing, Art Direction
2012 | atLarge, Inc.
Content Marketing Award Winner