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Vetco Clinics

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Friendly and informative email reminders for pet owners.

THE BRIEF
To create an email campaign to increase customer engagement and encourage repeat conversion through customer lifecycle messaging.

MY VISION
I created a series of sequential eblasts to serve as a friendly reminder to customers of their pet’s upcoming vaccinations and to inform them of other possible health risks. Customization increased engagement by personalizing emails using the customer’s name, pet’s name, gender and imagery based on pet type.

PROJECT ROLE
Lead Designer
Design, Usability Testing, Art Direction

2012 | atLarge, Inc.

RECOGNITION
Content Marketing Award Winner