Quarterly sector-specific reports, tailored to one country or region.
THE BRIEF
Update the template and better apply design to communicate actionable investor insights.
MY VISION
The goal of market intelligence reports is to convey pointed insights to a sophisticated audience. I used design to deliver such information with both engaging text and data visualizations. Additionally, the template needed to be easily customizable given the fact that we published, on average, four reports per quarter.
EXECUTION
I worked in close collaboration with the Editorial Department to minimize text-heavy layouts and express detailed information in concise ways. Though this product was launched before my arrival at the company, I expanded upon the previous template by breaking up blocks of text, better structuring the information, and adding pops of color through graphical elements. The data visualization components were critical in pulling out relevant insights for targeted readers.
PROJECT ROLE
Art Director
2018 | The Business Year