Announcing the two latest product lines to the collection.
THE BRIEF
Design two new lookbooks, while simultaneously refreshing the brand to a more refined, elegant style, including a new color palette and stylized lifestyle appearance.
MY VISION
With the goal of keeping the products center stage, I created an aesthetic that would both support and showcase the products within the collection. A simple design not only ensured the products stood out, but also supported the approach of utilizing lifestyle imagery in a cohesive and polished way.
EXECUTION
To accomplish an ample showcase for the product imagery, I formulated a design that seamlessly blended limited text, clean layouts, and tactful white space. The solid background and colors not only complimented the products and lifestyle photography, but also ensured there was no competition for the beauty of the new product line. Each image and text element were developed within a consistent design hierarchy, resulting in a cohesive brand style that was easily developed into a template for simple adaptation into future product lines. This not only executed the goal for the new product line, but also now serves as an overarching brand that will continue to accomplish brand uniformity and market equity for many product lines to come.
2020-2022