A new bakery with the wish to spread kindness, batter and love.
THE BRIEF
Create a new logo and identity for a bakery located on main street, in a small tight-knit community.
MY VISION
“In a world where you can be anything, be kind.” That simple sentiment was the inspiration for the name and the company’s mission statement, and the identity needed to reflect this.
EXECUTION
I researched Scandinavian folk art and barn quilts for ideas to compliment the interior’s vintage bakery decor and homey, rustic charm atmosphere. The logo elements and earth tone color scheme were influenced by the menu of baked goods inspired by foraged and seasonal ingredients.
PROJECT ROLE
Art Direction, Brand Identity, Content Creation & Strategy, Logo Design, Packaging
2019
Emily exceeded my expectations for the branding of my bakery. I gave her a few references of Ukrainian folk art and explained the concept behind our name, and in a short period of time with very little input from me, she came back with a design that was exactly what I was looking for; whimsical, homey, and a bit rustic. Customers are now requesting magnets, shirts, and cups with our logo on them!
Emily also does a tremendous job running our social media accounts which has brought in the majority of our business, and which without her help in this area we would never be as successful as we are. Her ability to anticipate and understand what customers really want has been an invaluable insight. She is extremely professional, communicative, and highly creative.
– Casey, Owner & Head Baker of Be Kind Bake House