An extension of the brand’s refresh across all editorial products.
THE BRIEF
Apply The Business Year’s annual, country-specific publication’s rebranding strategy, which delivered clear and positive results, to its shorter-form reports.
EXECUTION
Similar to the company’s annual editions in both design and content, I continued with the modern, less cluttered principles and overall aesthetic. Though some exceptions were needed to differentiate this newer product offering. Moreover, these reports ranged from 12-88 pages, adding complexity in terms of a template that could be shortened or lengthened as needed. This flexible template ensured a more effective use of space throughout. Other noticeable differences include the primary colors and the straightforward, attention-grabbing cover template design.
PROJECT ROLE
Art Director
2018-2020 | The Business Year