An unprecedented product for an international business media company.
THE BRIEF
Develop the second concept of topical, shorter-form report to add depth to The Business Year’s product range with more customized layouts and elements.
MY VISION
To leverage the design of the first report, and the yearly annual business publication as inspiration for creating an updated look and feel.
EXECUTION
As this was the second iteration of The Business Year’s Special Report product, this project had no existing template and was designed from scratch. With new types of content and information, it was an opportunity to create new assets and layouts within a cohesive company brand. The design utilized monochromatic color as the most immediate differentiator from the company’s core product.
PROJECT ROLE
Art Director
2018 | The Business Year