Design an annual report to reflect on the incredible impact The Jewish Board has accomplished across all boroughs of New York over the past year.
THE BRIEF
Conceptualize and design a first-time annual report that will serve current and potential clients, employers, and donors alike to visualize all the client does and who they serve across the entire city, including the impact the organization has within local communities.
MY VISION & EXECUTION
With no past examples, I was faced with the unique challenge of creating this report for the first time. I knew I wanted to adequately reflect the organization’s brand and mission; centered around hope, recovery, resilience, and the inclusion of all New Yorkers. I started by focusing my design on a friendly and captivating appearance, with elements to make the annual report visually unique while also connecting to the TJB’s role in the city and in the community. I implemented a layout that leveraged the different types of content into a fun piece to read and reflect on while reminiscing the prior year.
By incorporating infographics, I was able to present information in a format that is quickly understood and digested by readers. I also took full advantage of the extensive image library that represented the client base and social workers, helping to truly encapsulate the belief that every single day of the year, TJB is helping someone across New York City.
PROJECT ROLE
Contributing Art Director
2021