Websites
ACTIONQUEST
A teen travel company sets sail on a new web presence to connect with teens.
THE BRIEF
A teen travel company seeks a new online destination to connect with teens.
Must be fun, edgy and connected. Most of all, must be a place where
teens get lost in the content before urging the rents to book their trip.
MY VISION
I poured over youth fashion, music and lifestyle brands to turn
back time and step into teen shoes. Elements like hand-drawn text,
bold colors and action shots spoke to the ‘Life Activated’ tagline as well as
the promise of adventure and discovery within each ActionQuest trip.
PROJECT ROLE
Designer
Audience Research, Moodboards, Design, Executed Art Director’s Vision
2012 | atLarge, Inc.
Homepage – After 
BEBEK ISTANBUL
A website refresh to give a creative agency a new look and feel.
THE BRIEF
Create a new website that stays in brand, excites potential clients and
showcases the agency’s portfolio.
MY VISION
I wanted to produce an immediate reaction for first-time visitors
to the website where they could understand what Bebek Istanbul does and
its philosophy within seconds. I focused on an easy-to-navigate
portfolio consistent with the company’s branding. I highlighted specific
case-studies and kept the website experience minimalist and
consistent for mobile and tablet screens.
PROJECT ROLE
Art Director
2016 | Bebek Istanbul
FIT4ALLKIDS
A fun online space designed to spread awareness and
help families & children combat youth obesity.
THE BRIEF
Use design to bring clarity to the wellness recipes, articles and
events to combat youth obesity. Must tailor information and design to the
divergent needs of kids, teens, parents and physicians.
MY VISION
I began by looking at youth wellness programs with upbeat, positive
messages which empower kids to make healthy lifestyle changes. To fit the
fun Fit4AllKids brand–I used vibrant colors, custom icons and playful
graphics to highlight the recipes, videos, and articles. I also added textures
and bold visuals to make special content like the cooking classes and
program sign-ups stand out.
PROJECT ROLE
Lead Designer
Information Architecture, Wireframes, Moodboards, Design, Art Direction
2012 | atLarge, Inc.
RECOGNITION
Florida Hospital Association Award
HOLIDAY COMPLIMENT GENERATOR
A digital solution which enables clients to spread holiday cheer through compliments.
THE BRIEF
A digital solution to enable clients to spread holiday cheer by sending
seasonal compliments to friends and family members during the stressful
2014 holiday season.
MY VISION
To engage users through design in a fun and interactive way.
I looked at examples of cartoon machines and conveyor belts to inspire
the animated gifs throughout the experience. To fit the holiday theme,
I looked at holiday patterns from cards and wrapping paper
to inspire subtle icons, themes and illustrations.
PROJECT ROLE
Lead Designer
Information Architecture, Wireframes, Design, Art Direction
2014 | Words and Pictures
RECOGNITION
Silver Summit Creative Award
ONE ISTANBUL
Istanbul’s official tourism website.
THE BRIEF
To take the existing content of the platform and create a more
engaging and easier to navigate experience for visitors.
MY VISION
My challenge was to organize and showcase the extensive fascinating
daily content produced by One Istanbul, which is focused on
tourist attractions, local finds, trending restaurants, concerts, etc.
I featured a user-generated Instagram feed to cater the constant stream of
photos submitted by users. I produced a sleek, navigable website that
highlights the site’s content with a more responsive interface.
PROJECT ROLE
Art Director
2017 | MaaMa
(Proposal)
SARASOTA IN SHORTS
Frost-bitten Northerners are invited to take a trip to sunny Sarasota, FL.
THE BRIEF
Create a fun, sunny web presence to promote Visit Sarasota County and
JetBlue Getaways Fall campaign. Must attract frost-bitten Northerners
to visit Sarasota, FL.
MY VISION
I began by exploring everything visitors can see and do in Sarasota County.
To fit the Sarasota In Shorts brand – I used vibrant colors,
playful graphics and color-coded themes to promote the six different niche markets,
allowing the visitor to select the category they are most interested in.
PROJECT ROLE
Lead Designer
Information Architecture, Wireframes, Design, Followed Brand Standards
2012 | atLarge, Inc.
RECOGNITION
Communicator Award Winner
Silver Magellan Award
SUN HYDRAULICS
A global, hydraulic manufacturer company releases a new web presence,
bringing product information to the forefront.
THE BRIEF
Create a design that brings need-to-know product information to
the forefront. Must appeal to both engineers and less-technical customers
while highlighting all of the technical videos, case studies,
and how to’s for this global brand.
MY VISION
I devoured 40 years of client archives to find applications and
visuals that highlight what’s possible with Sun Hydraulics’ components.
I assembled inspiration of high-tech, adaptive designs which
allow visitors to slice and dice information as needed.
I leaned on tabs, product drawings, and progressive design elements to
show visitors where to go for more info while signposting
related information within reach.
PROJECT ROLE
Lead Designer
Audience Research, Strategy, Information Architecture,
Wireframes, Moodboards, Design, Art Direction
2013 | atLarge, Inc.
RECOGNITION
Hydraulics & Pneumatics Best of Industry Award
