THE BRIEF
Create a logo for a new deli nestled in a charming village in New York’s Catskill Mountains. The design should be inspired by the woodsy surroundings and have a mountain cabin feel.
MY VISION
Since the name speaks for itself, I felt it was a redundant to show a creek in the design. Instead I focused on the woodsy aspect and how the area is a popular destination for a weekend getaway from New York City into the woods.
I handprinted two signs to enhance the rustic feel and to grab the attention of passerby cars and pedestrians on Main Street.
An extensive menu was in need of order and structure for customers to be able to easily choose from the countless options.